The Most Wonderful Time of the Year…?

For me, this time of year, is often about preparing to go back to school whether I’m teaching or taking a class.

Unfortunately, this school year, because of COVID, many parents are struggling to figure out whether to continue to keep their kids at home or send them to school.

Social interaction and after-school activities, not to mention in-class learning all enhance learning and mental health and well-being. Without additional clarity around school boards’ COVID policies, parents have a tough decision ahead of them.

As September nears, this Staples’ commercial has entered my thoughts. And since it has always brought a smile to my face, I thought I’d share it with you.

Crooner, Andy Williams’ 1963 version of the song, ‘It’s The Most Wonderful Time of the Year’ brings back fond memories for many others, too.

According to Marketing Magazine, this Staples’ ad first debuted in 1996. It depicts a father happily prancing through the Staples’ aisles, picking up back to school supplies, trailed by two dejected children.

Parents and viewers repeatedly responded positively to this ad. Since its initial launch, it has aired five times with a 33% unaided recall in favor of Staples. A touch of nostalgia and a dash of humor in a back to school campaign strategy receives an A+ for Staples.

Copyright 2015 – 2021

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