Photo by Heather Beaumont
Stand Out With A Rock Star LinkedIn Profile
Every few seconds, each day, individuals and companies are posting profiles to LinkedIn. The LinkedIn networking site currently adds value to the professional profiles of 12 million Canadians.
Founded in 2003, the online business network boasts close to 400 million members worldwide.
LinkedIn provides members with free and convenient opportunities to showcase their value to the business community; stay informed about industry developments, and connect with customers, colleagues, suppliers and future customers.
At a recent Ellevate Network Toronto event, Jennifer Urbanski, Account Executive, Marketing Solutions for LinkedIn offered her expert suggestions to new and experienced profile owners.
Whether you’re writing a profile to establish awareness of your company or personal brand, take note of the following key steps and put your best digital footprint forward on LinkedIn.
- Upload a professional photo. Images are 14 times more likely to be viewed.
- Make a lasting impression, personalize your background image.
- Assist searchers, customize your LinkedIn URL with your name; company name or professional skills, ie. www.linkedin [dot] com/in//contentmarketer
- Create a compelling headline to inform readers what you do and how you can help them.
- Identify your business community, ie. Writing and Editing.
- Write an authentic, three-paragraph summary. Indicate career highlights in the first paragraph. Provide details about your current position in the second paragraph, and describe hobbies and interests to make yourself more memorable in the third paragraph.
- Add Rich media photos, video and presentations to appeal to visual site visitors.
- List 10 skills so you don’t overwhelm readers.
- Endorse others; ask for recommendations; share updates, photos and long form posts. Engage with connections to showcase your expertise and stand out.
Copyright © 2015