Connect With Customers With Strong Storytelling

A lot of people seem to choke when they’re asked to write or produce a story with a purpose. That’s something I’ve never been able to understand.

Humans are natural storytellers. And most people have been telling stories of one kind or another since they first learned to talk.

When storytelling to promote a brand, product or service, your goal is to tell a story that connects with the people who are your customers and future customers.

When a story has to be written, perhaps in blog form, people often choke on grammar, spelling and punctuation. They think back to their experiences with former English teachers and sweat the details.

Writing doesn’t have to be difficult. With some care and attention to detail and the help of digital tools: spell check; an online thesaurus; dictionary and a grammar site. But there are other ways to tell a story. You can also use video and a variety of social media platforms.

When you’re promoting a business, service or personal brand , tell stories about what you’ve produced; your team; how your customers responded to your efforts and how you’re constantly working to develop your product knowledge and improve your offering.

Connect with your audience on an emotional level by revealing what drives you to do the work that you do. Offer your customers a unique experience and it’s more likely that they’ll emotionally connect with your brand. Also, tell your audience about the value you bring to the world with your product, service or business.

So, when telling a story, it’s important to understand a few key points:  Know your audience. Find out where the people you want to reach, hang out and communicate with them there.

Capture your audience’s imagination and connect with them on an emotional level. In this way, their experience with your brand will become a valued and memorable part of their lives.

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