Photo by Heather Beaumont

Adapt and Thrive

I grew up in a family where seasonal holidays, family vacations, birthdays and other milestones were recognized as Kodak moments.

My first camera was a portable Kodak Instamatic with a handy wrist strap. I remember picking up the processed prints a week after dropping a roll of film off at the store. I’d hold my breath anxiously waiting and wondering how many prints had actually turned out.

It’s been years since I dropped a roll of film off at the local Blacks store.

These days, I take more photos than ever before with the camera on my cell phone.

Digital technology and Smart phones have left a negative imprint on camera, film and processing  and accessory sales.

Blacks’ brick and mortar stores, once humming with customers, closed last August.

Today, customers can find Blacks online to make connections with staff;  discover craft ideas and order prints for cards, calendars, photobooks and keepsakes.

Digital technology, the changing retail market and shifting consumer needs have forced Blacks and other retailers to change. In marketing, this is known as the product adaptation strategy. The objective is to get customers to take another look at a traditional product.

What are you doing with your business right now to ensure that future and current customers will stop and take a second look at your offering?

If customers are aware of your product, that’s the first step in the sales cycle.  So, go on, take another step toward your customers. Distribute fresh content and engage them.

Copyright © 2015. WordsbyHB